When you are the pilot of your business, making the right decision is everything.
Just like fighter pilots, businesses leaders find themselves in a rapidly changing environment affected by advances in technology.
US Air Force Colonel John Boyd developed a method for fast, efficient decision making that helped his pilots win over the technically superior Soviet MIG’s of the time.
So how did Boyd stay one step ahead of the competition, and how can we apply that to digital marketing success?
The OODA Decision Loop
Observe
Collect information from as many places as possible
Orient
Analyse the information to find opportunities and problems
Decide
on a course of action based on the data and previous experiences
Act
on that course of action quickly and effectively
HOW IT WORKS
At Decision Loop, we follow the OODA process to help you make ongoing and repeatable marketing decisions based on real world data, not made up lead scoring.
OBSERVE
We collect information about your business and customers from as many places as possible including:
Phone Calls
We can track and record every phone call made from your website and marketing campaigns.
Live Chat
Want to know where that great live chat lead came from, and if it resulted in a sale? We can tell you.
Contact Forms
We track every phone call and where it came from, often down to the keyword.
Ecommerce Transactions
We can track and record every phone call made from your website and marketing campaigns.
Offline Sales
Using our Pipedrive/Salesforce CRM integration, we can track exactly where your money from offline sales came from.
And Many More
We use tools ranging from Google Analytics, SEMRush, Moz and even to our own custom software to get the best decision making data possible
ORIENT
Analyse the information
We filter and sort the data you need to make better decisions, and put it relevant information to your business front and centre
Live HUD (Heads Up Display)
We work with you to create a live custom dashboard showing you the most important health indicators to your business.
Monthly Debriefing
Every month we give you a report with the most important observations and ongoing recommendations for improvement.
DECIDE
Choose the course of action.
At the heart of the OODA loop is the idea that most decisions are repeatable.
We present you with the right data to help make the important decisions, along with information on how similar things have worked in the past.
We speed up this process by giving you the recommended action and forecast in each situation.
But ultimately, you are the pilot, you decide.
ACT
Once the decision has been made, we act to get things done.
AdWords & Bing
We supercharge your campaigns with revenue and real world conversion data.
Content Creation
We can create and implement an ongoing content schedule tailored for results.
Social Media Management
We help you target the right social networks with your content and advertising.
Website Optimisation and Development
We can ensure that your website is ready for your customers and optimised for search engines and conversions.
Get in the Loop
We are currently in closed Beta but please get in touch to be first in line for smarter, faster lead generation and marketing.
